Grab & Go Conversion Transforms Retail into a 7-Figure Revenue Source

Urban Branded Hotel
Alexandria, VA

Grab & Go Retail

Client

Private Equity

Property

D.C. Metro area hotel

Challenge

Underutilized gift shop and limited food & beverage offerings were dragging down revenue potential. The existing setup offered minimal guest value and no clear path to profitability.

Approach

Identified an opportunity to turn an underused gift shop into a simple, high-performing Grab & Go concept that could flex with guest demand and staffing levels.

  • Turned gift shop into a modern Grab & Go concept that guests actually wanted to use

  • Built a simple model that was easy to staff and didn’t blow up payroll

  • Streamlined the menu and layout so guests could move quickly and buy more

  • Aligned the offerings with how and when guests actually moved through the lobby

Result:

Within two years of full operation, the new outlet became a seven-figure F&B revenue center with a 30% profitability margin. Overall hotel operating income increased by 125%, with stronger cost control and improved guest satisfaction.